MOA animation for healthcare agencies
Onset produces 3D mechanism-of-action films for agency teams on pharma and biotech brands. Our AI-optimized production pipeline turns the typical 12-week timeline1,2 into 4 weeks, with every shot built to the approved storyboard.
Style frames, schedule and a fixed price within 72 hours. NDA available before you share a brief.
Built for review, delivered in weeks.
Custom MOAs commonly take 12 weeks or more1,2. Onset commits to an MLR-ready cut within 20 business days of script approval. Our production time is fixed, so your review time sets the pace. The schedule allows 2 business days for each of your three reviews. Turn them around in a day and the cut can be ready in as few as 17 business days.
MLR feedback rarely comes early. Our pipeline is built for revision, so approved changes are made shot by shot instead of rebuilding sequences. On-screen text changes come back in 1 business day. Changes to up to five shots come back in 3.
Use your own storyboard, or we build one from your script. Either way, every shot matches an approved storyboard frame, so the claims and references your team annotated carry straight through to the cut. If a visual needs simplifying to read on screen, we raise it at the storyboard stage, before animation starts.
Fixed-price bids, published prices, and no change orders for revisions within scope.
Animation
Mechanism-of-action and mechanism-of-disease animation, branded or unbranded. For HCP and patient education, sales and MSL training, congress booths and medical meetings, and new indications or label updates.
SH04 · receptor blockadeConcept
Unbranded concept film for new-business pitches and concept meetings. No MLR.
SH01 · exposureUpdates
15 and 30 second cutdowns for social, email and e-detail, patient versions of HCP films, and indication or label updates from films we produced.
SH02 · mediator releaseOn-screen labels and supers are built to your brand standards.
Sample work
An unbranded demonstration film, built from public sources, that shows our process end to end. Each shot traces back to a frame in the approved storyboard. One example:
Hover to preview. Select a shot to play the film from that point.
Pricing
Unbranded concept film for new-business pitches and concept meetings. No MLR.
$4,500From a film we produced.
$2,500 eachEvery MOA includes script review, 3D storyboard, two rounds of look development, animatic, rough and final animation, three regulatory revision rounds, a timed shot list, clean and textless masters, captions, and the 3D source files.
Published estimates put a 60-second custom MOA at about $50,000 and 12 weeks1.
Process
20 business days from approved script to an MLR-ready cut. Three review windows are yours. The rest is ours.
| When | Stage | What you receive | Your review |
|---|---|---|---|
| Within 72 hours | Bid | Treatment with 3 to 4 rendered style frames, schedule, fixed price | Approve and issue PO |
| Days 1–4 | Script review, storyboard, look development round 1 | About 30 timed storyboard frames in simple 3D, built from your script or matched to your storyboard, and first style frames in your brand palette | Review 1: days 5–6 |
| Days 7–10 | Animatic, look development round 2 | Timed 3D animatic with scratch voiceover and camera moves, final style frames | Review 2: days 11–12 |
| Days 13–16 | Rough animation | Every shot at near-final quality | Review 3: days 17–18 |
| Days 19–20 | Final | Final render, supers, music, voiceover and mix | MLR-ready cut for your submission |
| After submission | Regulatory changes | Changes made under the revision commitment | Each MLR round |
Three reviews, 2 business days each. If a review runs longer, the delivery date moves by the same number of days. If it runs shorter, the date moves up.
Review
Your team owns the script, the claims and the references. We build the film to match them, so your review goes the way it always does.
Send your storyboard, or we build one from your script for your team to annotate. Each shot matches an approved frame, with the same numbering, so your claims and references stay anchored where your team put them.
We don't write, extend or reinterpret claims. Everything on screen comes from the approved script.
If a visual needs simplifying to read on screen, we raise it at the storyboard stage, so your medical team decides before animation starts.
We deliver the mechanism film itself, as a clean master and a textless version. Your team adds the ISI and any other safety information in your own template.
Molecules are built from published Protein Data Bank structures where one exists.
Trust
Deliverables
Commitments
Your MLR-ready cut within 20 business days of script approval. If we're late for reasons within our control, we credit 10% of the production fee.
On-screen text changes within 1 business day. Changes to up to five shots within 3 business days. If we miss either, that round isn't billed.
The schedule assumes 2 business days per client review. Longer reviews move the date by the same number of days. A script change that alters the story is quoted as a new animatic round before work begins. We commit to when the cut is ready to submit. What MLR decides rests with your reviewers.
Productions can start the week your PO is issued. We keep a limited number of productions in progress at once so every committed date holds.
Studio
Onset was founded by a healthcare agency project lead with 7 years of experience managing digital assets for large pharma brands through MLR. Onset brings that review-first discipline to 3D animation: schedules that allow for review, shots built to the approved storyboard, and revisions that don’t reset the timeline.
Based in Charleston, South Carolina, working with agencies across the US.
Our production pipeline is AI-optimized and built for revision, and review time is built into the schedule from day one. The time comes out of production. Review steps stay the same.
Not for anything on screen. Every visual is a 3D asset we design and art-direct, and AI speeds up how we build and revise it. Voiceover and music can be AI-generated or human, your choice, and every delivery states which was used.
Usually. Most policies restrict generative imagery, and we don't use any. If your client also restricts AI voices or music, we use professional voice talent and licensed library music. If they restrict AI tools of any kind, send us the clause and we'll confirm in writing before work starts.
Your medical and editorial teams own the claims, the references and final sign-off. We build each shot to the approved storyboard, use published structures for molecules where they exist, and raise anything we need to simplify before animation starts.
Yes. We can work as an unbranded production partner, so your client sees your agency's work.
Yes. Look development uses your brand colors, type and existing MOA imagery. You approve style frames before any animation starts.
A brief, a script or the key claims, your storyboard if you have one (we can build it if not), target length, audience and deadline. Add brand guidelines if the film is branded. Unbranded or redacted materials are fine at the bid stage.
A completed W-9, plus your NDA and MSA signed.
Contact
Send your brief, script or key claims. Within 72 hours you'll receive 3 to 4 rendered style frames of your film, a schedule and a fixed price.